ChatGPT app for fashion retailers
Your shop inside ChatGPT.
A white-label ChatGPT app that puts together complete outfits from your catalogue. Shoppers ask, get looks made of your products, and land in your shop.

See it in action
Two minutes inside ChatGPT: an outfit for a techno club, a change of mind, and a dress search that turns into an outfit.
Spoken in English, with subtitles.
How it works
1A shopper opens the app
Through ChatGPT's directory or through your link, for example on your website or in your newsletter.
2They ask
For a look, an occasion or a single piece.
3The app builds outfits
From your catalogue, with photos, prices and colours.
4They land in your shop
Each piece links to its product page.
What you get
Outfits, not result lists
The app puts together complete looks from your products instead of listing similar items.
Found in the ChatGPT directory
Your app is listed in ChatGPT's directory. People who don't know your shop yet can find you there. OpenAI approves the listing.
A search that understands the occasion
Shoppers ask the way they talk, for example for an outfit for an autumn wedding. The search understands text and images.
Your shop's app
White label: it carries your name and your design and answers only from your catalogue.
AI agents need good product data. We provide it.
An agent only recommends what it understands in your data. For every product and every colour variant we read cut and fit, pattern, style, occasion and season from photos and texts. That is how matching outfits are found. It also improves your product feed, for example when you submit it to OpenAI.
How good your data is today shows in our free product data check. Check a product
Example: light-blue denim jacket with a cat pattern
- Silhouette
- JacketBomber, cropped, relaxed fit
- Colour
- BlueLight blue · light, muted, cool
- Motif
- —Cat heads, all-over print
- Occasion
- —Weekend, everyday, city
Frequently asked questions
What does the app cost?
You pay a monthly subscription. The price depends on the size of your catalogue. We talk it through with you personally.
What do you need from us?
The link to your shop or your product feed. We read products, photos and texts ourselves.
Are all products enriched?
Yes, all products and every colour variant.
Who gets the sale?
You. Every piece links to your product page, and the purchase happens in your shop.
Do my customers need a ChatGPT account?
Yes. They open the app through the directory or your link and use it in their ChatGPT account.
Does the app show up for every matching question?
Not by itself for every question. Shoppers come through the directory or through your link, for example from your website or your newsletter. Whether ChatGPT suggests the app as well is up to OpenAI.
How long until the app is in the directory?
OpenAI reviews every app before approving it. For ours that took about ten days.
Do I have to become a merchant at OpenAI?
No. The app runs independently of that. You can send a product feed to OpenAI in addition; OpenAI decides on it.
How is this different from a catalogue in ChatGPT?
A catalogue returns matches. Our app turns them into outfits and understands occasion and style, not just keywords.
Want this for your shop?
Leave your email and your shop link. We'll show you the app and talk through how your catalogue gets connected and what it costs.

Benjamin DagerothYour contact, founder of hypshThe app already runs on hypsh.com
