Berlin, Germany
Press kit
Everything you need to write about us, free for editorial use.
Press contact
Benjamin Dageroth
Berlin, Germany
We reply to press enquiries within one business day. On deadline? Call the mobile number.
We can provide
- Interviews with the founders, in English or German
- Live product demonstrations
- Background briefings on AI in fashion retail
- Data and expert commentary for features
Boilerplate
Copy and paste. Three lengths, no approval needed.
hypsh is a Berlin-based fashion technology company whose AI turns everyday language into complete, shoppable outfits.
hypsh is a Berlin-based fashion technology company developing AI-powered discovery and styling solutions for online retail. Its platform lets shoppers describe what they want in their own words and translates that intent into complete, shoppable outfits.
hypsh is a Berlin-based fashion technology company developing AI-powered discovery and styling solutions for online retail. Its platform helps shoppers express what they want in natural language and translates that intent into complete, shoppable outfits. By combining semantic product understanding, outfit composition and conversational AI, hypsh enables retailers to deliver a more intuitive and inspiring shopping experience while integrating seamlessly into existing commerce platforms. hypsh is a product of Berlin Alley GmbH.
Company snapshot
- Company
- hypsh
- Legal entity
- Berlin Alley GmbH
- Launched
- hypsh launched in 2026 as a product of Berlin Alley GmbH.
- Headquarters
- Wöhlertstraße 8, 10115 Berlin, Germany
- Industry
- Fashion AI / Retail Technology
- Product
- AI-powered fashion discovery and styling platform
- Built for
- Fashion retailers, marketplaces and brands
- Stage
- Pre-launch — waitlist open
- Commercial register
- Amtsgericht Berlin (Charlottenburg), HRB 148343 B
Founders
Benjamin Dageroth
Founder & CEO
Benjamin Dageroth is founder and CEO of hypsh. He started the company after observing that traditional search and recommendation systems rarely understand how people actually describe clothing — and began developing semantic technologies capable of translating human styling intent into structured product knowledge. His work focuses on conversational commerce, semantic product intelligence and AI-powered fashion discovery. He is a managing director of Berlin Alley GmbH, the company behind hypsh.
Available for interviews on
Quotes
Pre-approved and attributable. Use them as they stand.
“Product catalogs speak the language of attributes. People speak the language of style. hypsh is the translation layer between the two.”
“Rather than helping people find products, we help them decide what to wear. Those are completely different problems, and the industry has only ever solved the first one.”
“Nobody should need to know the word for a silhouette to buy a dress. If a shopper has to learn your catalog's vocabulary, your search has already failed.”
“People think in occasions, moods and references — a summer wedding, something elegant but relaxed, what Audrey Hepburn would wear today. No product category matches any of those.”
Technology
Press kit
Logo — primary (WebP)Download
Social / preview image (JPG)Download
Product screenshot — Outfit BuilderDownload
Product screenshot — semantic discoveryDownload
Available on request
- Vector logo (SVG) and monochrome variants
- Founder portraits at print resolution
- Brand guidelines
- One-page fact sheet (PDF)
- Product demo video
Not yet published here. Email the press contact and you will have them the same day.
Usage rights
All assets on this page are free for editorial use in coverage of hypsh. Please do not alter, recolour or reconstruct the wordmark. Product screenshots must not be presented as photographs of a physical product.